Advertising & Spending
How advertising tries to influence what we buy; being a critical consumer; understanding 'value for money'; the difference between emotional and rational spending
Share and support
Teaching Table
Set out your lesson
Notice persuasion and compare an offer using evidence.
Comfort with the particular task and communication mode; optional oral/scribed work is recorded separately.
Check the learner can access these words/materials and prerequisite ideas; historical authorship is not readiness or mastery. If not, demonstrate briefly or revisit the named prerequisite.
Read the invented advert. It is not a real product recommendation and needs no purchase. No printer: view only the active learner card on screen, or an adult copies its exact prompts onto plain paper without answers. Oral pointing/dictation is an access option; record it as adapted/supported and do not claim handwriting from it. Keep adult keys/scripts separate; supply only the current stage.
Use fictional cases and invented identifiers; never record personal conflicts, health, bank details or family spending. Adult prompts/keys are private companion files, never learner links.
Use the complete materials on screen or print only the current sheet. Keep adult guidance out of learner view. Retain an earlier model only when the current step supplies it as context.
Teaching limits and safe use
These are finite task opportunities, not proof of mastery. Record what was attempted and what support was used.
Real-advert recognition and personal experience clauses remain conditional; no actual advert or consumer efficacy claim.
Use fictional cases and invented identifiers; never record personal conflicts, health, bank details or family spending. Adult prompts/keys are private companion files, never learner links.
Family records and proof options
Keep a record of your learning
Save photos, notes, and attendance. Export a proof packet for compliance or portfolio reviews.
Learning resources
Reviewed external links that reinforce this concept. They do not replace Gakuva’s teaching approach.
No reviewed resources for this concept yet.
The teaching approach above still stands. Curated practice links will appear here as the shelf fills.
Check understanding
- Spot at least two persuasion techniques in a real advert (bright colours, celebrity, special offer)
- Explain what 'value for money' means and compare two similar products at different prices
- Describe a time when advertising made them want something they didn't really need
“When your child sees an advert for a toy or game, can they recognise that the advert is trying to make them want to buy it?”
Curriculum record
- Type
- Conceptual
- Subject
- Life Skills
- Domain
- Money & Finance
- Age range
- Ages 7–9