Who Is a Customer?
Understanding that a customer is someone who buys what you make or do; thinking about what customers want and need; the idea that businesses serve people
Share and support
Teaching Table
Set out your lesson
Choose a product feature by listening to a customer’s stated need.
Can discuss the supplied example in an accessible mode; adapt directions without supplying the target answer.
Check the learner can follow the model with support before moving on. Source prerequisite ordering is not learner mastery; return to prerequisite work when needed.
Use a pretend shop. No real sale, money collection, food handling or personal spending information. Open S first, G together, then T alone; put S and G away before T. Keys stay adult-only. No purchase or printing is required; an unavailable physical observation remains pending, not passed.
Materials are ready in each step. Use them on screen or print just the current step. Put teaching examples aside before the learner tries.
What this lesson covers and its limits
These are bounded opportunities, not learner attainment. Partial and blocked source requirements remain so.
- partial: Understanding that a customer is someone who buys what you make or do; thinking about what customers want and need; the idea that businesses serve people
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
- partial: Define what a customer is in their own words
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
- partial: Suggest what a customer might look for when deciding whether to buy something (quality, price, looks nice)
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
- partial: Explain why it matters to think about what the customer wants, not just what you want to make
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
- partial: If {{name}} was planning to sell lemonade at a school event, could they think about what would make people want to buy their lemonade rather than someone else's?
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
Compare teaching approaches
Teaching approaches
Gakuva’s recommended starting approach is selected. You can still compare every option.
1 approach
Choose a product feature by listening to a customer’s stated need.
Choose a product feature by listening to a customer’s stated need.
Family records and proof options
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Learning resources
Reviewed external links that reinforce this concept. They do not replace Gakuva’s teaching approach.
No reviewed resources for this concept yet.
The teaching approach above still stands. Curated practice links will appear here as the shelf fills.
Check understanding
- Define what a customer is in their own words
- Suggest what a customer might look for when deciding whether to buy something (quality, price, looks nice)
- Explain why it matters to think about what the customer wants, not just what you want to make
“If your child was planning to sell lemonade at a school event, could they think about what would make people want to buy their lemonade rather than someone else's?”
Curriculum record
- Type
- Conceptual
- Subject
- Life Skills
- Domain
- Entrepreneurship
- Age range
- Ages 5–7