Life SkillsMoney & FinanceAges 7–9
Advertising & Spending
How advertising tries to influence what we buy; being a critical consumer; understanding 'value for money'; the difference between emotional and rational spending
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Notice persuasion and compare an offer using evidence.
Notice persuasion and compare an offer using evidence.
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Check understanding
- Spot at least two persuasion techniques in a real advert (bright colours, celebrity, special offer)
- Explain what 'value for money' means and compare two similar products at different prices
- Describe a time when advertising made them want something they didn't really need
“When your child sees an advert for a toy or game, can they recognise that the advert is trying to make them want to buy it?”
Curriculum record
- Type
- Conceptual
- Subject
- Life Skills
- Domain
- Money & Finance
- Age range
- Ages 7–9